‘I Instagrammed myself thin’ – Woman loses 60kg with Instagram diet


A UK woman has revealed the surprising way she achieved her incredible 60kg weight loss, and it could work for you too.

It took Jess Semmens two years to drop from a size 24 to a size 12. Her secret? Jess posted snaps of her food on Instagram and asked strangers to rate how healthy her meals were.

22-year-old Jess shared an image of a healthy meal, while explaining that it was her day to be weighed and check her progress

After being warned by a doctor that she would not live past 35, the 22-year-old decided to make some big changes.

Jess told the Daily Mail she had been “a sucker” for fad diets, trying both the Paleo and Atkins diets, but never managed to stick to anything for more than a few weeks.

She was feeling helpless by the summer of 2012, but then a friend told her about the My Fitness Pal app and she decided to give that a go.

The app outlined her new diet – to eat 50% carbs, 30% fat and 20% protein. She stuck to the plan at first, but then struggled to keep herself motivated.

Then Instagram came into play. A friend had told her about healthy eating accounts on Instagram, and she looked at those at first for inspiration before creating her own account.

“I thought I was doomed to be overweight for ever but when I started counting calories on a phone app and sharing pictures of my meals I was amazed at how many comments I received.

“I started documenting the change in my figure as I lost weight and it was a great way to see my progress and keep me on track whenever I felt like reaching for the biscuit tin.”

She continued: “If I didn’t stick to the diet I wasn’t just letting myself down, I’d be letting down all my followers too.”

She says the pressure kept her motivated.

“As did all the lovely comments I got – and now I feel amazing. You could say that I have Instagrammed myself thin,” she told the Daily Mail.

Jess shared an image of a meal of salad and quinoa on Instagram

She lost 19kgs in three months and even began sharing her own recipes on Instagram. In turn, she gained hundreds of followers.

After losing around 25 kgs she says she plucked up the courage to join a gym and this is when she started taking post-workout pictures.

“I started to post almost everything I ate and uploaded post-workout photos to show my followers how much I’d worked out. I did mostly cardio as I was too scared to use the weights.”

She says her followers commented about how good she looked “and it was just the confidence boost I needed to carry on”.

By December 2014 – two and a half years into her regime – Jess had lost around 60kgs and had dropped six dress sizes.

“If it wasn’t for Instagram I’d still weigh 22st. You can try all the fad diets but all you need is to eat healthily and to have some encouragement. I’ve never been happier.”


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